To Understand the Market,
Context is Everything.
About the NPD Group
EEDAR is based in Carlsbad, CA. and was founded with a belief that understanding the “DNA” of a video game through game classification would enable gaming professionals to make better business decisions. EEDAR went on to create what has become the industry’s most accurate and robust collection of video game attribute metadata.
In October 2016, EEDAR was acquired by NPD Group, combining their years of games industry expertise with the most trusted name in retail data and consumer analysis.