EEDAR is a research firm founded by a team of interactive entertainment veterans in 2006. The company's mission is to increase the profitability and creativity of the video game industry by allowing publishers, developers and investors to make more strategic decisions based on objective, accessible and meaningful data.

EEDAR supplies the industry’s two leading analytical and information services: DesignMetrics® provides fact-based comprehensive analysis for proposed game titles detailing projected sales and competitive landscapes. GamePulse® is the only information service that delivers crucial sales, marketing and demographic insights on the video game industry via a "real time" accessible website .

In addition to DesignMetrics and GamePulse, EEDAR delivers custom research and industry publications critical to understanding and navigating the highly competitive electronic entertainment and videogame market.

EEDAR’s products and services are built upon on its proprietary game feature database, the world’s largest dataset of game features, allowing the company to produce highly accurate analysis at even the most granular levels.

EEDAR is based in Carlsbad, California.

Over the last decade the video game industry has needlessly wasted billions of dollars due to inefficient development practices and games that return no profit or are cancelled during production. EEDAR supplies publishers, developers and investors with the means to address this serious issue by delivering information to make more accurate and meaningful decisions that reduce their operating costs, provide for a more strategic investment of resources and increase the potential profitability of their game titles.

EEDAR takes a unique approach to research by collecting only objectively-quantifiable data. EEDAR does not measure a game from subjective viewpoints such as "fun" or "quality" . EEDAR utilizes its patent-pending classification system of more than 15,000 objective features to classify such things as use of brand, art style, multiplayer implementations and in-game camera angle.

With more than 9,000 games and 10 million data points, EEDAR's enormous dataset of "Game DNA" enables them to supply previously unobtainable factual-based analysis and diligence services for the video game industry.